I am planning to apply to the MSc marketing at the Schulich School of Business, the program is new (was launched in February 2018) and therefore there isn’t any data in the content quality and also on the post graduate recruitment.

I wish to work in consulting/business development with a tech company after graduating, moreover I wish to work in North America in the long term, will this masters be the right choice for me?

Thanks!

To work in Consulting you either need an industry expertise or a functional expertise. Lot of it depends on your previous work experience, and of course, the brand name of the school+program > if these act as a feeder to consulting firms.

Business development is very different from Product strategy. Different skills are at play. You are trying to hit too many birds with a single stone.

1) For long term employment you need to look at post MBA Visa issues against your nationality.

2) For employability you need to address skill gap. Skills that your target job requires, skills that you currently have.
2a. Your MS / MBA whatever should allow you to close that skill gap.
2b. Data Analytics is pretty hot nowadays, but you might have to start at an analyst level earning a mere $60,000 (USD) or $50,000 (CAD)

3) Content of any program has little relevance to ambition. Applicability of the content is what matters.

Hope it helps!