Hi all aspiring MBAs,
Branding is important; it is a name that influences recruiters.
We have entered in an attention economy: there is so much choice and opacity that recruiters cannot spend their time comparing the candidates before they make a choice. They have no time and even if they did, they cannot be certain of being able to determine the right person to join them as new recruits. Your personal branding must, therefore, convey certain attributes ? be it be trust, confident, competent or international ? your personal branding speak.
Brand power to influence recruiters relies on the representations and relationships. If you are fortunate enough to have completed your MBA from a ?branded? business school such as Wharton and Harvard, chances are you do not need to make as much effort to create your own branding, because your business schools? names have already spoken for you. However, if you have graduated from a good business school in Asia, and you know that your MBA School has a good ranking by Fortune or Economist Intelligence Unit, you would still need to work hard to create and improve your personal branding, especially if you are going to work in Asia where word of mouth is important.
There are primarily two reasons for this subject:
First, your brands are intangible assets. If you are known as a trustworthy, international, and the most effective presenter in your MBA cohort, your colleagues could remember that even if they do not see you as often anymore. Such a personal branding can create a positive mental image in the minds of the people, and these positive mental images would be vital to get new contacts and networks.
Second, your brands are conditional assets. This is a key point often overlooked. An asset is an element that is able to produce benefits over a long period of time. Your personal branding is a conditional asset because in order for it to deliver values, your own branding needs to work in conjunction with other skill sets and attitudes of yourself. There is no personal branding without your true qualification. As a result, you need to create an image that is coherent with your overall abilities and qualifications.
In summary
Your personal branding is unable to work or produce positive images unless your actions and achievements have spoken about it. Your personal branding may have great potential, but this potential would remain as potential until you have proven them true in your achievements. Once you have shown in your success either in academic or in work performance, you have quantified your personal branding.
Kind regards,
Thomas Wai
MBA, MA, BEng, Certified Career Coach
Advice to new aspiring MBAs ? By a MBA (http://thomaswai.blogspot.com)
Branding is important; it is a name that influences recruiters.
We have entered in an attention economy: there is so much choice and opacity that recruiters cannot spend their time comparing the candidates before they make a choice. They have no time and even if they did, they cannot be certain of being able to determine the right person to join them as new recruits. Your personal branding must, therefore, convey certain attributes ? be it be trust, confident, competent or international ? your personal branding speak.
Brand power to influence recruiters relies on the representations and relationships. If you are fortunate enough to have completed your MBA from a ?branded? business school such as Wharton and Harvard, chances are you do not need to make as much effort to create your own branding, because your business schools? names have already spoken for you. However, if you have graduated from a good business school in Asia, and you know that your MBA School has a good ranking by Fortune or Economist Intelligence Unit, you would still need to work hard to create and improve your personal branding, especially if you are going to work in Asia where word of mouth is important.
There are primarily two reasons for this subject:
First, your brands are intangible assets. If you are known as a trustworthy, international, and the most effective presenter in your MBA cohort, your colleagues could remember that even if they do not see you as often anymore. Such a personal branding can create a positive mental image in the minds of the people, and these positive mental images would be vital to get new contacts and networks.
Second, your brands are conditional assets. This is a key point often overlooked. An asset is an element that is able to produce benefits over a long period of time. Your personal branding is a conditional asset because in order for it to deliver values, your own branding needs to work in conjunction with other skill sets and attitudes of yourself. There is no personal branding without your true qualification. As a result, you need to create an image that is coherent with your overall abilities and qualifications.
In summary
Your personal branding is unable to work or produce positive images unless your actions and achievements have spoken about it. Your personal branding may have great potential, but this potential would remain as potential until you have proven them true in your achievements. Once you have shown in your success either in academic or in work performance, you have quantified your personal branding.
Kind regards,
Thomas Wai
MBA, MA, BEng, Certified Career Coach
Advice to new aspiring MBAs ? By a MBA (http://thomaswai.blogspot.com)
