The biggest changes are the hardest. If you want to move out of automotive then it will be easiest to do that by staying in the DACH region. To me, it seems that WHU-Kellogg is the best option, perhaps followed by ESCP Europe in Berlin. I imagine WHU is closer to you.

I used LinkedIn to see where in Germany MBAs with an auto background are working outside that industry.
https://www.linkedin.com/search/results/people/?facetGeoRegion=%5B%22de%3A0%22%5D&facetIndustry=%5B%2296%22%2C%2211%22%2C%226%22%2C%224%22%5D&keywords=automotive%20MBA&origin=FACETED_SEARCH

The top concentrations of auto-experienced MBAs in Germany are:
SAP
Amazon
Boston Consulting Group (BCG)
Accenture
Microsoft.

The schools with the most alumni in that group are:
INSEAD
Northwestern University - Kellogg School of Management
ESCP Business School
Goethe University
RWTH Aachen University.

Of course, that doesn't mean they necessarily did an MBA at those schools, especially Goethe or RWTH. However, I suggest you work out what sort of role you want to work in and use LinkedIn to see where have people in those roles taken their MBA or EMBA.

PSKellogg-Recanti is cheaper than Kellogg WHU but the WHU alumni base is useful.

I'd also consider Mannheim-ESSEC, as France is a bigger auto centre than the UK.

[quote]The biggest changes are the hardest. If you want to move out of automotive then it will be easiest to do that by staying in the DACH region. To me, it seems that WHU-Kellogg is the best option, perhaps followed by ESCP Europe in Berlin. I imagine WHU is closer to you.

I used LinkedIn to see where in Germany MBAs with an auto background are working outside that industry.
https://www.linkedin.com/search/results/people/?facetGeoRegion=%5B%22de%3A0%22%5D&facetIndustry=%5B%2296%22%2C%2211%22%2C%226%22%2C%224%22%5D&keywords=automotive%20MBA&origin=FACETED_SEARCH

The top concentrations of auto-experienced MBAs in Germany are:
SAP
Amazon
Boston Consulting Group (BCG)
Accenture
Microsoft.

The schools with the most alumni in that group are:
INSEAD
Northwestern University - Kellogg School of Management
ESCP Business School
Goethe University
RWTH Aachen University.

Of course, that doesn't mean they necessarily did an MBA at those schools, especially Goethe or RWTH. However, I suggest you work out what sort of role you want to work in and use LinkedIn to see where have people in those roles taken their MBA or EMBA.

PSKellogg-Recanti is cheaper than Kellogg WHU but the WHU alumni base is useful.

I'd also consider Mannheim-ESSEC, as France is a bigger auto centre than the UK. [/quote]

Thank you very much, Duncan.
I shall refine my research. As I'm targeting it for next year, hopefully will find something suitable by then. Yes, WHU is nearby, (say) 3 hrs. from where I live.

Additionally, I have been also contemplating if I shall stick to STEM-MBAs, which are a few in DACH/Germany OR take-up this new challenge to go for regular ones.
I don't see any formal STEM-EMBA here in Germany, but a bit closer would be: TUM (with HSG for Business & IT), ESMT, WBS, WU or HEC. The approach is to utilize, long years of Automotive exp., SW/IT-Focus of my current advisory role@Mercedes, and my multi-cultural background to shoot for director roles @above mentioned tech/internet firms. Here, the advantage would be:
- lesser risk,
- can very well remain in DACH,
- explore a range of options from Car-IT, to internet & tech-giants after STEM-liken EMBA from DACH.
I had prepared a list of followings (not in order):
- HEC
- ESMT
- Kellogg-WHU
- ESSEC-MANNHEIM
- IMD
- HSG
- INSEAD
- Kellogg-Recanati
- TUM SOM (+ HSG collab. for Business & IT)
- ESCP Europe
- IE
- Viena-Minesota
feel free to re-arrange. :) thanks a lot.

I can't see any advantage to selecting on the basis of a STEM curriculum. Focus on the firm you want to target, then pick the schools with the best network in those firms.