Advanced MBA Program Search
Login Register

Luxury class in HEC 2010


Posted Jul 27, 2010 14:27

Do you think HEC is the good school for an MBA in luxury?

I read a good article on HEC program for its luxury class. HEC Paris in France can claim a very good position in the Luxury Strategy that's why Jean-Noël Kapferer, marketing professor at HEC Paris, and author of The Luxury Strategy, says the best programmes combine the traditional aspects of business education, such as a solid grounding in accounting, supply chain and marketing, with the luxury sector?s highly individual nature. ?You have to break the rules of marketing to build true luxury brands,? he notes.

Do you think it really worth it doing an MBA specialised in luxury? it is really my aim to evaluate in that fields!! But is a general MBA more efficient?
Do you think HEC is the good school for an MBA in luxury?

I read a good article on HEC program for its luxury class. HEC Paris in France can claim a very good position in the Luxury Strategy that's why Jean-Noël Kapferer, marketing professor at HEC Paris, and author of The Luxury Strategy, says the best programmes combine the traditional aspects of business education, such as a solid grounding in accounting, supply chain and marketing, with the luxury sector?s highly individual nature. ?You have to break the rules of marketing to build true luxury brands,? he notes.

Do you think it really worth it doing an MBA specialised in luxury? it is really my aim to evaluate in that fields!! But is a general MBA more efficient?
quote

Posted Feb 08, 2012 14:57

Marketing is where HEC excels and as you note Kapferer is a "god"..

Well the only thing I can tell you is that many top luxury companies are French. The top being LVMH that directly recruits from the HEC MBA. They have a special portal ONLY for HEC MBA grads... nuff said?
Marketing is where HEC excels and as you note Kapferer is a "god"..

Well the only thing I can tell you is that many top luxury companies are French. The top being LVMH that directly recruits from the HEC MBA. They have a special portal ONLY for HEC MBA grads... nuff said?
quote

Posted Feb 08, 2012 14:58

and yes, if you want luxury career then specialize a bit. Take classes for it, join the luxury club etc...at the end of the day, you simply cant do all your classes based on the luxury industry.
LVMH, Burberry, PRR all are great to work for and seem unphased by the crisis...why not!
and yes, if you want luxury career then specialize a bit. Take classes for it, join the luxury club etc...at the end of the day, you simply cant do all your classes based on the luxury industry.
LVMH, Burberry, PRR all are great to work for and seem unphased by the crisis...why not!
quote

Posted Feb 08, 2012 19:49

Definitely one of the premier programs for luxury management.

There's also ESSEC in France and Alma in Italy. As you might guess, a school's proximity to a fashion/luxury center is essential.

Although Skema just launched a new Masters in Luxury and Fashion Management on its China campus in Suzhou, so for those looking to the next big thing in luxury, this might be a sign that China may be on its way up. The rising middle class in that country is already starting to develop a more refined taste in products - there's huge potential there.
Definitely one of the premier programs for luxury management.

There's also ESSEC in France and Alma in Italy. As you might guess, a school's proximity to a fashion/luxury center is essential.

Although Skema just launched a new Masters in Luxury and Fashion Management on its China campus in Suzhou, so for those looking to the next big thing in luxury, this might be a sign that China may be on its way up. The rising middle class in that country is already starting to develop a more refined taste in products - there's huge potential there.
quote

Reply to Post

Related Business Schools

HEC Paris
Full Profile
Jouy-en-Josas, France 102 Followers 388 Discussions
ESSEC Business School
Full Profile
Cergy-Pontoise, France 42 Followers 184 Discussions
SKEMA Business School
Euralille, France 14 Followers 54 Discussions
Bologna Business School (BBS)
Bologna, Italy 39 Followers 26 Discussions

Featured Schools

Lebanese American University (LAU) Lebanese American University (LAU)

Advance your career with a flexible online MBA from the Adnan Kassar School of Business. Offering a gateway between Eastern and Western business culture.

 EU Business School - Barcelona EU Business School - Barcelona

An international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Montreux, Munich and online.

 EU Business School - Munich EU Business School - Munich

An international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Montreux, Munich and online.

Other Related Content

Indulge Yourself: MBA Programs in Luxury Management

Indulge Yourself: MBA Programs in Luxury Management

Article Sep 27, 2012

How a specialized program in luxury can help you tap into a growing market

Top Business Schools for Luxury Brand Management

Top Business Schools for Luxury Brand Management

Top List

From Armani to Versace and Ralph Lauren, luxury brands accounted for over $300 billion in 2021 alone, by some estimates. And with surging demand from the emerging middle classes in countries like India and China, the industry is poised for more growth.

An MBA in Luxury Brand Management can lead to a variety of jobs in this sector, including roles like marketing managers, business development consultants, and brand managers. Some schools offer specialized MBA programs in Luxury, as well as related fields like Fashion or Retail.

Many students interested in breaking into the luxury sector gravitate to hubs like Paris or Milan, where many of the top firms are based; others go to New York City or London to be in the heart of the action. Being near to luxury firms can help with networking opportunities; some students also opt to pursue MBA internships in luxury firms, for hands-on experience in the sector.

See a list of the Top 10 MBAs for Luxury below.

Related MBA Specializations

Hot Discussions

Topics