Hi Duncan
Since I plan to join Manchester Business School (more of a general management program rather than a program focused on finance or consulting or marketing), I am trying to get a better idea regarding a career in "general management" post MBA.
Professionally, I have played various roles such as market research, presales, digital marketing and communication in the global business research industry. I have not specialized in any specific function till now.
This work experience has provided me the opportunity to understand how the global market research industry operates. I have also developed a good understanding of multiple industries due to a business-research driven role.
I want to understand how I can leverage my current experience and my future MBA knowledge to make a transition to a "general management" profile post-MBA.
During my own research on "general management careers" post MBA, I found that ~ 10% students take up general management jobs post MBA (as indicated by the employment stats of several schools that I researched).
Also, different schools have their own definitions of "general management".
For example, IESE says this ->
http://www.iese.edu/en/mba/general-management-perspective/On the other hand, INSEAD has a specific program on General Management (and many more like these.) ->
http://executive.education.insead.edu/transition_to_general_managementUsually, people talk a lot about finance and consulting roles offered post-MBA and I could find a lot of online literature on these 2 topics. But I could find very limited information on general management profiles.
Can you recommend the best way to learn more about the general management roles offered post-MBA?