I'm in the process of applying to an MBA program. One of the requirements of the admissions process is to send in a personal statement. Within the personal statement, i have to answer questions such as, why i want to attend the MBA program and how i think it will help me in my current and future goals. However, The requirement is that the personal statement has to be in the format of a "Business Narrative". Can anyone clarify for me what is "Business Narrative Format"?

Thanks so much!