I think it will be competitive, seeing as how it's free and limited to 15 spots. They're looking for a minimum GMAT score of 620, and I have no idea what kind of candidates this will attract.
However, I'd imagine that even if a free MBA is a good enticement, for most strong candidates with a 700+ GMAT score, a top-tier program would still be better for career growth over the long term.
I think it will be competitive, seeing as how it's free and limited to 15 spots. They're looking for a minimum GMAT score of 620, and I have no idea what kind of candidates this will attract.
However, I'd imagine that even if a free MBA is a good enticement, for most strong candidates with a 700+ GMAT score, a top-tier program would still be better for career growth over the long term.