Best European B-schools for MSc in Marketing?

Arpita_ph3

2 4

Posted Mar 14, 2018 17:23

Hi,

I am 23, Indian and looking to apply to postgraduate courses in Marketing at European B-schools. These are the schools I am currently considering:

Imperial College London
King's College London
ESCP Europe - London campus
Warwick Business School
Cass Business School

Also, I am specifically interested in studying marketing in the luxury/fashion sector. So I am also applying to:

Bocconi - Masters in Fashion, Experience & Design
Emlyon - Msc Luxury Management & Marketing (taught in Paris, London & Shanghai)

My main objective from the course would be to accelerate my career and secure a job immediately after graduation. So placement services, global reputation, ranking and location are of key importance to me.

Given these factors, in what order should I prioritise my current list of schools? Should I apply to any other school as well?

I would truly appreciate any guidance/insights!

quote

Duncan

14.013 15.475

Posted Mar 14, 2018 18:16

Assuming that you don't write and speak French or Italian fluently, your focus should be either on learning one of those languages or on the UK. A compromise would be something like the Neoma MSc in marketing French excellence, which is aimed at international students who want to work in their domestic markets for French brands. http://www.neoma-bs.com/en/programmes/advanced-masters-and-masters-of-science-full-time/msc-in-marketing-french-excellence/presentation-of-the-programme

For the UK schools, I think this post is very useful: https://find-mba.com/board/general-forum/best-msc-mim-degrees-for-international-students-placement-52915. I think Imperial, ESCP Europe and Cass stand out on your list. I'd also look at Lancaster (the CUG ranks them the top UK school for marketing graduates' outcomes), Cranfield and UCD. The UK and Ireland are tiny islands. I would not worry much about location. We have national labour markets, and you can be anywhere in a few hours.

As one of their MRes in management alumni, I had a great education at King's but it doesn't have notable careers services.

quote

Arpita_ph3

2 4

Posted Mar 15, 2018 13:16

Assuming that you don't write and speak French or Italian fluently, your focus should be either on learning one of those languages or on the UK. A compromise would be something like the Neoma MSc in marketing French excellence, which is aimed at international students who want to work in their domestic markets for French brands. http://www.neoma-bs.com/en/programmes/advanced-masters-and-masters-of-science-full-time/msc-in-marketing-french-excellence/presentation-of-the-programme

For the UK schools, I think this post is very useful: https://find-mba.com/board/general-forum/best-msc-mim-degrees-for-international-students-placement-52915. I think Imperial, ESCP Europe and Cass stand out on your list. I'd also look at Lancaster (the CUG ranks them the top UK school for marketing graduates' outcomes), Cranfield and UCD. The UK and Ireland are tiny islands. I would not worry much about location. We have national labour markets, and you can be anywhere in a few hours.

As one of their MRes in management alumni, I had a great education at King's but it doesn't have notable careers services.

Thank you for responding.

Yeah I don't speak French or Italian so I'm not sure I stand a good chance at finding a job in those countries.

Imperial, ESCP, Cass are definitely on top of my list.
I want to apply to LSE too because of its strong brand but the course seems more academic oriented rather than practical. How are their career services?

Bummed about King's career service. What are your thoughts on Warwick?

And I have been a little skeptical about Lancaster, Cranfield, UCD because in case I have to return to India, I'm not sure of these schools have a strong enough reputation within recruiters. Do these schools hold value outside UK?

[Edited by Arpita_ph3 on Mar 15, 2018]

[quote]Assuming that you don't write and speak French or Italian fluently, your focus should be either on learning one of those languages or on the UK. A compromise would be something like the Neoma MSc in marketing French excellence, which is aimed at international students who want to work in their domestic markets for French brands. http://www.neoma-bs.com/en/programmes/advanced-masters-and-masters-of-science-full-time/msc-in-marketing-french-excellence/presentation-of-the-programme

For the UK schools, I think this post is very useful: https://find-mba.com/board/general-forum/best-msc-mim-degrees-for-international-students-placement-52915. I think Imperial, ESCP Europe and Cass stand out on your list. I'd also look at Lancaster (the CUG ranks them the top UK school for marketing graduates' outcomes), Cranfield and UCD. The UK and Ireland are tiny islands. I would not worry much about location. We have national labour markets, and you can be anywhere in a few hours.

As one of their MRes in management alumni, I had a great education at King's but it doesn't have notable careers services.[/quote]

Thank you for responding.

Yeah I don't speak French or Italian so I'm not sure I stand a good chance at finding a job in those countries.

Imperial, ESCP, Cass are definitely on top of my list.
I want to apply to LSE too because of its strong brand but the course seems more academic oriented rather than practical. How are their career services?

Bummed about King's career service. What are your thoughts on Warwick?

And I have been a little skeptical about Lancaster, Cranfield, UCD because in case I have to return to India, I'm not sure of these schools have a strong enough reputation within recruiters. Do these schools hold value outside UK?

quote

Duncan

14.013 15.475

Posted Mar 15, 2018 14:51

This LSE's student satisfaction scores are very low. Any success students have is mostly to do with their pre-existing talent. It has a very modest corporate relations team for 1000 students: one full-time career consultant across all the undergraduate and graduate courses; one person working for corporate connections, especially with projects for the CEMS MSc, an events organiser and a part-time colleague. I would absolutely not consider the LSE as a peer of these other schools, and for marketing I find its MSc's focus on quantitative analysis to be a very poor preparation for the workplace and purely a by-product of the school's research.

Warwick, of course, is not so good for placement for international students but it is an excellent business school. I assume it has excellent brand equity in India.

In contrast with the LSE and Kings, Lancaster and Cranfield have MSc degrees with an advanced, strategic curriculum. There's a reason why Lancaster's BSc in marketing is has the best graduate prospects in the country, with some deep expertise in advertising, consumer culture, brand management and business marketing (I've given guest lectures there -
https://www.slideshare.net/dchapple/marketing-communications-and-brands-in-business-markets and I think their students are very well prepared ). Their c. 800 alumni in India seem to be in good place: https://www.linkedin.com/search/results/people/?company=&facetGeoRegion=%5B%22in%3A0%22%5D&facetSchool=%5B%2212603%22%5D&firstName=&keywords=marketing&lastName=&origin=FACETED_SEARCH&school=&title= Tata is thei top employer, as it is for Cranfield's 400 marketing alumni in India. UCD has just 120.

UCD, and especially their masters in marketing practice, has really impressive insight into marketing consultancy, sales and business development and strategic market creation.

[Edited by Duncan on Mar 15, 2018]

quote

Arpita_ph3

2 4

Posted Mar 15, 2018 16:38

This LSE's student satisfaction scores are very low. Any success students have is mostly to do with their pre-existing talent. It has a very modest corporate relations team for 1000 students: one full-time career consultant across all the undergraduate and graduate courses; one person working for corporate connections, especially with projects for the CEMS MSc, an events organiser and a part-time colleague. I would absolutely not consider the LSE as a peer of these other schools, and for marketing I find its MSc's focus on quantitative analysis to be a very poor preparation for the workplace and purely a by-product of the school's research.

Warwick, of course, is not so good for placement for international students but it is an excellent business school. I assume it has excellent brand equity in India.

In contrast with the LSE and Kings, Lancaster and Cranfield have MSc degrees with an advanced, strategic curriculum. There's a reason why Lancaster's BSc in marketing is has the best graduate prospects in the country, with some deep expertise in advertising, consumer culture, brand management and business marketing (I've given guest lectures there -
https://www.slideshare.net/dchapple/marketing-communications-and-brands-in-business-markets and I think their students are very well prepared ). Their c. 800 alumni in India seem to be in good place: https://www.linkedin.com/search/results/people/?company=&facetGeoRegion=%5B%22in%3A0%22%5D&facetSchool=%5B%2212603%22%5D&firstName=&keywords=marketing&lastName=&origin=FACETED_SEARCH&school=&title= Tata is thei top employer, as it is for Cranfield's 400 marketing alumni in India. UCD has just 120.

UCD, and especially their masters in marketing practice, has really impressive insight into marketing consultancy, sales and business development and strategic market creation.

Thanks for a detailed reply, Duncan.

Quite surprising about LSE. I received similar feedback while speaking with alumni.
Taking your insights and the course structure into consideration, I'm definitely applying to Lancaster and Cranfield.

What about Manchester? Would it be comparable to these other schools?

I also remain confused about Emlyon's MSc Luxury Management and Marketing. What are your thoughts on the course's 3-city structure? Realistically, does it give you time to establish a professional network anywhere? Is the fact that the programme requires students to complete a 6-month work placement (plus the school's decent ranking) reason enough to consider Emlyon?

[Edited by Arpita_ph3 on Mar 15, 2018]

[quote]This LSE's student satisfaction scores are very low. Any success students have is mostly to do with their pre-existing talent. It has a very modest corporate relations team for 1000 students: one full-time career consultant across all the undergraduate and graduate courses; one person working for corporate connections, especially with projects for the CEMS MSc, an events organiser and a part-time colleague. I would absolutely not consider the LSE as a peer of these other schools, and for marketing I find its MSc's focus on quantitative analysis to be a very poor preparation for the workplace and purely a by-product of the school's research.

Warwick, of course, is not so good for placement for international students but it is an excellent business school. I assume it has excellent brand equity in India.

In contrast with the LSE and Kings, Lancaster and Cranfield have MSc degrees with an advanced, strategic curriculum. There's a reason why Lancaster's BSc in marketing is has the best graduate prospects in the country, with some deep expertise in advertising, consumer culture, brand management and business marketing (I've given guest lectures there -
https://www.slideshare.net/dchapple/marketing-communications-and-brands-in-business-markets and I think their students are very well prepared ). Their c. 800 alumni in India seem to be in good place: https://www.linkedin.com/search/results/people/?company=&facetGeoRegion=%5B%22in%3A0%22%5D&facetSchool=%5B%2212603%22%5D&firstName=&keywords=marketing&lastName=&origin=FACETED_SEARCH&school=&title= Tata is thei top employer, as it is for Cranfield's 400 marketing alumni in India. UCD has just 120.

UCD, and especially their masters in marketing practice, has really impressive insight into marketing consultancy, sales and business development and strategic market creation. [/quote]

Thanks for a detailed reply, Duncan.

Quite surprising about LSE. I received similar feedback while speaking with alumni.
Taking your insights and the course structure into consideration, I'm definitely applying to Lancaster and Cranfield.

What about Manchester? Would it be comparable to these other schools?

I also remain confused about Emlyon's MSc Luxury Management and Marketing. What are your thoughts on the course's 3-city structure? Realistically, does it give you time to establish a professional network anywhere? Is the fact that the programme requires students to complete a 6-month work placement (plus the school's decent ranking) reason enough to consider Emlyon?

quote

Duncan

14.013 15.475

Posted Mar 15, 2018 16:56

Honestly, it's not surprising for anyone who knows the Russell Group universities: Birmingham, Cardiff. Edinburgh, Glasgow, the LSE, Newcastle, Queen Mary etc are all great for research but not so hot for teaching. Their focus in on research and, especially in London, the most powerful researchers are drawn there who have a greatest ability to avoid teaching. As a result, many of the business schools with the lowest student satisfaction are in or around (Bedfordshire, Birkbeck, Brunel, Goldsmiths, Greenwich, Kingston, London Met, Middlesex, Roehampton, UAL, UEL and Westminster all score poorly in the CUG).

Manchester is not comparable with Lancaster or Cranfield in terms of its depth of marketing education or its placement ability. It is certainly comparable with the other schools ranked in the FT MSc ranking for management.

The Emlyon programme is an excellent option for people with fluent written and spoken French, or who intend to return to their home country.

[Edited by Duncan on Mar 15, 2018]

quote

Arpita_ph3

2 4

Posted Mar 16, 2018 17:58

Honestly, it's not surprising for anyone who knows the Russell Group universities: Birmingham, Cardiff. Edinburgh, Glasgow, the LSE, Newcastle, Queen Mary etc are all great for research but not so hot for teaching. Their focus in on research and, especially in London, the most powerful researchers are drawn there who have a greatest ability to avoid teaching. As a result, many of the business schools with the lowest student satisfaction are in or around (Bedfordshire, Birkbeck, Brunel, Goldsmiths, Greenwich, Kingston, London Met, Middlesex, Roehampton, UAL, UEL and Westminster all score poorly in the CUG).

Ah, okay. Glad to now be informed about this

Manchester is not comparable with Lancaster or Cranfield in terms of its depth of marketing education or its placement ability. It is certainly comparable with the other schools ranked in the FT MSc ranking for management.

The Emlyon programme is an excellent option for people with fluent written and spoken French, or who intend to return to their home country.

Okay so that leaves me with Imperial, ESCP (London), Lancaster, Cranfield and Cass. If you were to rank these 5 schools, what would the order be?

[Edited by Arpita_ph3 on Mar 16, 2018]

[quote]Honestly, it's not surprising for anyone who knows the Russell Group universities: Birmingham, Cardiff. Edinburgh, Glasgow, the LSE, Newcastle, Queen Mary etc are all great for research but not so hot for teaching. Their focus in on research and, especially in London, the most powerful researchers are drawn there who have a greatest ability to avoid teaching. As a result, many of the business schools with the lowest student satisfaction are in or around (Bedfordshire, Birkbeck, Brunel, Goldsmiths, Greenwich, Kingston, London Met, Middlesex, Roehampton, UAL, UEL and Westminster all score poorly in the CUG).

Ah, okay. Glad to now be informed about this

Manchester is not comparable with Lancaster or Cranfield in terms of its depth of marketing education or its placement ability. It is certainly comparable with the other schools ranked in the FT MSc ranking for management.

The Emlyon programme is an excellent option for people with fluent written and spoken French, or who intend to return to their home country. [/quote]

Okay so that leaves me with Imperial, ESCP (London), Lancaster, Cranfield and Cass. If you were to rank these 5 schools, what would the order be?

quote

Duncan

14.013 15.475

Posted Mar 16, 2018 20:43

The same order as their MIM ranking

quote

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