Omnichannel MBA programme | Europe/UK

Michał

1 1

Posted Apr 04, 2023 11:27

Hi,

I have a 10 years expirience in commercial real estate working for a retail company (leasing manager role).
Recently, I took over Directors position in Expansion Department. It is crucial for me to get more knowledge in Omnichannel - combination of online and offline retail. This is not 100% of what I do daily but will give me an added value from my employer perspective. It is also still a hot topic in retail which I want to pursuit.

Do you know any MBA programmes in this field anywhere in Europe (including UK)?
Thanks!

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Duncan

14.013 15.475

Posted Apr 04, 2023 17:14

There are two limitations. First, the MBA is a general management degree in Europe unlike (for example) India where it tends to be a specialization degree. Second, the MBA in Europe tends to be the equivalent of one year full-time, unlike the USA or India where it is two years, which means it tends to focus on the core courses and have fewer specialization electives.

In practice, a European master's that does deeply into omnichannel will be a specialised MSc in marketing, retail or ecommerce.

There are two limitations. First, the MBA is a general management degree in Europe unlike (for example) India where it tends to be a specialization degree. Second, the MBA in Europe tends to be the equivalent of one year full-time, unlike the USA or India where it is two years, which means it tends to focus on the core courses and have fewer specialization electives. <br><br>In practice, a European master's that does deeply into omnichannel will be a specialised MSc in marketing, retail or ecommerce. 

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Duncan

14.013 15.475

Posted Apr 04, 2023 17:19

A great example: https://www.bath.ac.uk/courses/postgraduate-2023/taught-postgraduate-courses/msc-strategic-retailing/

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