For Round 3 I'm looking into bottom 60 schools that'll admit someone like me (313 GRE, 2.7 GPA, Domestic, Hispanic, 6 years Digital Marketing experience). The problem is the data for these schools are hard to figure out because people's interest in doing an MBA seems to be mostly Consulting, Finance, and Supply Chain. Brand definitely seems to have slid in popularity, and lower ranked schools are too small to have a good sample size.
So far, the only program I can verify to be somewhat strong at that range in Brand is Maryland/Smith.
Other programs I've been considering for maybe being somewhat strong in Brand:
SMU/Cox
Boston University
Pittsburgh/Katz
I thought about Purdue/Krannert but it seems almost entirely Supply Chain/Operations. Financial Times ranked them as low for Marketing, even though CPG's like General Mills and P&G apparently recruit there and several CPG firms are within driving distance.
Also since it's Round 3 I'm unlikely to receive a lot of financial assistance. Rutgers, Buffalo, and Baruch would receive in-state tuition and are fairly inexpensive (Buffalo being the cheapest).
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Guess I have 3 big questions after all that:
1) What would be your opinion of ranking the bottom 60 for Brand?
2) Am I missing any other schools?
3) At this stage, does rankings matter too much? Would attending the best MBA for Brand in this range be superior to either Baruch or Buffalo?
[Edited by mrbrandguy on Feb 08, 2019]